Advertising Media

Advertising media is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience. To maximize overall awareness, the advertising must reach the maximum number of the target audience. There is a limit for the last few per cent of the general population who don't see the main media advertisers use. Advertising-free media refers to media outlets whose output is not funded or subsidized by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade.

Advertising-free media refers to media outlets whose output is not funded or subsidized by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. Radio advertising is a form of advertising medium via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Online advertising is a form of advertising media that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others.