Digital Advertising

Digital advertising is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected) can be found in public and private environments, such as retail stores and corporate buildings.

Digital advertising displays are most usually controlled by basic Personal Computers by way of proprietary software programs, avoiding any large capital outlays for the controller equipment.

Advertising using digital is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH.

The benefits of digital advertising over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital advertising can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.

Digital advertising relies on a variety of hardware to deliver the content. The components of a typical digital advertising installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network. One content management server may support multiple media players and one media player may support multiple screens. Stand-alone digital advertisement devices combine all three functions in one device and no network connection is needed.