Mobile Advertising

Mobile  advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. mobile advertising as closely related to online or internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally.

Mobile  media is evolving rapidly and while mobile phone will continue to be the mainstay, it is not clear whether mobile phones based on cellular backhaul or smart phones based on Wi-Fi hot spot or IMAX hot zone will also strengthen.

However, such is the emergence of this form of advertising, that there is now a dedicated global awards ceremony organized every year by Vision gain. Types of mobile advertising are expected to change rapidly. In other words, Mobile Phone  technology will come up with a strong push for identifying newer and unheard-of mobile multimedia, with the result that subsequent media migration will greatly stimulate a consumer behavioral shift and establish a paradigm shift in mobile advertising. A major media migration is on, as desktop Internet evolves into mobile Internet.

Mobile Phone  advertising is most commonly seen as a Mobile Web Banner (top of page) or Mobile Web Poster (bottom of page banner), while in others, it is dominated by SMS advertising (which has been estimated at over 90% of mobile marketing revenue worldwide). Other forms include MMS advertising, advertising within mobile games and mobile videos, during mobile TV receipt, full-screen interstices, which appear while a requested item of mobile content or mobile web page is loading up, and audio advertisements that can take the form of a jingle before a voice mail recording, or an audio recording played while interacting with a telephone-based service such as movie ticketing or directory assistance.