Youtube Advertising

YouTube aims to look more closely at the effect of YouTube advertising. They have just announced the launch of their new channel – Bubble. YouTube bubble showcases the best examples of advertising on YouTube as well as research into you tube advertising with useful stats. For those that work in the media industry, or are generally on the lookout for case studies and media research, this is an absolute goldmine. One of the most interesting stats from the video is that purchase intent on YouTube increases by 14% than the average for TV, as well as a 15% increase in the likelihood to recommend a brand advertised on YouTube. While the video reaches the inevitable conclusion that you tube is the perfect way to advertise your brand.

YouTube’s biggest ever homepage takeover deal. The research is the result of a joint study by 20th Century Fox and Google, so again expect a little bias. What are interesting though are the findings on user’s propensity to share the Wolverine content – with 1 in 5 users doing so. This is a surely one of the major advantages to advertising on YouTube. Some great examples of advertising on you tube, as people continue to push the boundaries between opting for standard pre-rolls. Interactive ads will also probably play a big part here and I think it marks an interesting time for online advertising – the standard ads just don’t work anymore.

Users will be able to learn the basics of using YouTube to help create “a stronger online brand presence,” boasting that your YouTube ads may receive “millions of ad impressions.” While the exact curriculum hasn't been specified, it seems Google is taking a broad brush approach, telling users about “a number of ways in which you can raise your profile as an advertiser using YouTube.” the YouTube platform to using YouTube video advertisement with embedded advertisement links back to your site and much, much more.