Advertising Courses

Advertising courses come with a lot of creativity. It is indeed an interesting course where creative juices are allowed to flow without any barriers. Advertising has a lot of potential and one gets to know all about copywriting, copyediting, storyboards, etc. While copywriting is the process of writing the words to promote a product, storyboard gives a visual representation of the flow of the advertisement. Advertising course attracts many and it is quite a hit among the students when it comes to choosing a viable career course.

Advertising courses can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popup, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes , in-flight advertisements on setback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets, shopping cart handles, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

Advertisement course will prepare students to deconstruction  and understand how media impact their lives and decisions. Students will learn and apply the concepts of audience, purpose and argument through an analysis of advertising across various media. Students will understand how advertising creates and appeals to cultural values which will prepare them to be informed and active citizens in a media-saturated world.