Advertising Rates

Websites that gain a larger Internet traffic do have higher web advertising rates. But, before quoting the web advertising rates for your website, you need to consider some factors. The text below, tells you how to quote web advertising rates. The first thing in establishing web advertising rates is to determine the average of the total monthly traffic received by your website. People always look out for websites that receive a higher amount of Internet traffic. Track the web traffic for a few months and then highlight the growth of traffic, wherever applicable. Prepare a report, which consists of substantial data pertaining to the web traffic of your website. Read more on track website visitors.

Once, found out the web traffic for your website, move on to analyze the web advertising rates of your competitor's website. See, how much rates they quote for advertisements on their website. Over here, see that the size of your advertisement is similar to theirs, as size of the ad does play a large role in determining the web advertising costs. Most of the advertisers are looking out for rates per thousand page views. To calculate, how much your competitors charge for thousand page views, you can simply divide the average monthly traffic of the website in thousands, with the cost of one ad the resultant number will be the web advertising rate for thousand page views.

Popular sites like Yahoo could charge $30, $50, even $100 per thousand impressions to run banner ads on their pages. These advertising rates provided fuel for much of the venture capital boom on the Web. The idea was that sites could start up and increase their page impressions to make easy money from banner ads. If a site could generate 100 million page impressions per month, it could make $3 million per month with banner ad rates at $30 per thousand impressions.