Internet Marketing Tool

Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM),search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0strategies.

Internet marketing tools are tools and services used by online marketers to advertise products, services and websites online. There are many examples of online marketing tools and services produced by Internet market leaders, such as Microsoft, Yahoo and Google. But also there are many examples of marketing tools produced by small and intermediate companies or by marketing professionals.