Google Marketing

Google marketing can refer to one of two categories of internet. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a landline phone. Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.

Although there are various definitions for the concept of google marketing, no commonly accepted definition exists. Google marketing is broadly defined as “the use of the google medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive webpages to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

Google marketing is commonly known as Google Adwords marketing. However adwords is not necessarily. For instance, a consumer’s communications with a Web site from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications.

Marketing on a google has become increasingly popular ever since the rise of internet marketing (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect google webpages and send off wanted (or unwanted) content. Google marketing via webpages has expanded rapidly in Europe and Asia as a new channel to reach the consumer. Initially on google marketing received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's pagess; however, as guidelines are put in place by the mobile operators, Google Marketing has become the most popular branch of the Internet Marketing.