Postcard Marketing

Postcards are a cost effective marketing tool that reaches your target audience directly. They outperform sales letters, flyers, self-mailers, snap-mailers, and dimensional-mailers, because they are simple, immediate, and concise. Your readers can easily and quickly view your message at a glance without having to open an envelope. Postcards, unlike other forms of advertising, give you a better chance of prospects seeing your ad, and allow you to easily track the results of your campaign.

A business that customers hear from is one that they will keep in mind and keep doing business with. Like any other marketing campaign, sending postcards to your customer and prospect list is not a one-time event. If postcard marketing is the only vehicle you are using to connect with your customers, you should consider a minimum of four mailings and ideally up to 12 mailings per year. Effective postcard campaigns are based on the season and sales cycle of your business.

Using postcard marketing for your business can produce high impact results in a relatively short time. Why? It’s natural when you receive a post card in the mail to turn it over and read who sent it to you. Unlike mailing out letters, which often times end up in the trash never opened, never read. Uses of Postcard Marketing are Generate website traffic and sales leads, A cost effective way to promote new products or specials, Offer discounts or coupons to increase repeat customers, An inexpensive way to thank customers and follow up, Test market a new marketing approach with a low initial cost.