Online Video Advertising

The term online video advertising could encompass online display adverts such as MPU’s that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet video television. It is served before, during and after a video stream on the internet. The online video advertising units used in this instance are pre-roll, mid-roll and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are ‘cut-down’ to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such online video advertising on their sites, as do newspaper websites such asTelegraph.co.uk, and Guardian.co.uk. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online.

Spot change is a performance-based online video and network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, Spot change enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc.

YouTube to help create “a stronger online brand presence,” boasting that your YouTube ads may receive “millions of ad impressions.” While the exact curriculum hasn't been specified, it seems Google is taking a broad brush approach, telling users about “a number of ways in which you can raise your profile as an advertiser using YouTube.” the YouTube platform to using YouTube online video advertisement with embedded advertisement links back to your site and much, much more.